在讀莎翁之餘開始了讀這本新書。David Ogilvy這個名字是不是很眼熟呢？不記得？那其實是O & M的 Ogilvy。這家公司之前我想過進去，可是因為決定了來英國就不了了之。我對廣告不是有「非君不嫁」的情意結，但我很喜歡這家公司的文化。David Ogilvy的想法我極之認同。他在書裡說到Creativity，引了以下一篇文章，我看到感動得想哭。這裡說的creativity，很「我」。原來我一直以來覺得沒有人會欣賞的怪異，有人會叫它做創意。
Creative people are especially observant, and they value accurate observation (telling themselves the truth) more than other people do.
They often express part-truths, but this they do vividly; the part they express is the generally unrecognized; by displacement of accent and apparent disproportion in statement they seek to point to the usually unobserved. They see things as others do, but also as others do not.
They are born with greater brain capacity; they have more ability to hold many ideas at once, and to compare more ideas with one another- hence to make a rich synthesis.
They are by constitution more vigorous, and have available to them an exceptional fund of psychic and physical energy.
Their universe is more complex, and in addition they usually lead more complex lives.
They have more contact than most people do with the life of the unconscious- with fantasy , reverie, the world of imagination.
-----Frank Barron, “The Psychology of Imagination”; quoted in Confessions of an Advertising Man by David Ogilvy
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